Pr and Communication in Local Government and Public Services - Couverture souple

Brown, John; Gaudin, Pat; Moran, Wendy

Couverture souple

ISBN 10 : 0749466162 ISBN 13 : 9780749466169

Editeur : Kogan Page Ltd, 2013

Synopsis

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'.

Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.

PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity.

About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

A propos du livre

À propos de l'auteur

John Brown FCIPR, MA (Hons) is an independent PR consultant with over 35 years experience in local government public relations and the media. He was Head of Public Relations for Strathclyde Regional Council (1993-1996) and subsequently Head of Public Relations and Marketing for Glasgow City Council (1996-2004). He served as chair of CIPR Scotland group, CIPR council member and in 2012 chaired the CIPR professional practices committee. Awarded the Sir Stephen Tallents medal in 2007.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0749466162
• ISBN 13: 9780749466169
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne