Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising - Couverture souple

Rowles, Daniel

 
9780749469382: Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Couverture souple
ISBN 10 : 0749469382 ISBN 13 : 9780749469382
Editeur : Kogan Page Ltd, 2013

Synopsis

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2013
Langue
anglais
ISBN 10 
0749469382
ISBN 13 
9780749469382
Reliure
Broché
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749476113: Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Edition présentée

ISBN 10 :  0749476117 ISBN 13 :  9780749476113
Editeur : Kogan Page Ltd, 2015
Couverture rigide