The 30 Day MBA: Your Fast Track Guide to Business Success - Couverture souple

Barrow, Colin

Couverture souple

ISBN 10 : 0749469900 ISBN 13 : 9780749469900

Editeur : Kogan Page Ltd, 2013

Synopsis

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy.

Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.

Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

A propos du livre

À propos de l?auteur

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, USA, Canada, Australia, the Far East and throughout Europe. Currently a visiting fellow at Cranfield University, he is also the author of The Business Plan Workbook, Financial Management for the Small Business as well as The 30 Day MBA in Business Finance, The 30 Day MBA in International Business and The 30 Day MBA in Marketing, all published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0749469900
• ISBN 13: 9780749469900
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible