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Strategic Internal Communication: How to Build Employee Engagement and Performance - Couverture souple

Cowan, Dr David

 
9780749470111: Strategic Internal Communication: How to Build Employee Engagement and Performance
Couverture souple
ISBN 10 : 0749470119 ISBN 13 : 9780749470111
Editeur : Kogan Page Ltd, 2014

Synopsis

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested.

Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr David Cowan is an author and a visiting scholar in the Communications Department at Boston College, USA. Over his career he has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Netherlands, India, Saudi Arabia, Singapore, and South Korea.

David Cowan is former Global Head of Internal Communications at ArcelorMittal and has also worked at the World Bank, and as a finance and technology journalist. He holds degrees from the University of Oxford and the University of St. Andrews, where he earned his PhD.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2014
Langue
anglais
ISBN 10 
0749470119
ISBN 13 
9780749470111
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible