The Management of Luxury: A Practitioner's Handbook - Couverture rigide

Couverture rigide

ISBN 10 : 0749471662 ISBN 13 : 9780749471668

Editeur : Kogan Page Ltd, 2014

Synopsis

In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.

A propos du livre

À propos des auteurs

Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St. Gallen (HSG), Switzerland.

Günter Müller-Stewens is Professor Emeritus of the Institute of Management and Strategy at the University of St. Gallen, Switzerland. His most recent main research interest is corporate strategy, as well as the competencies and contributions of strategists in organizations.

Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0749471662
• ISBN 13: 9780749471668
• Reliure: Relié
• Nombre de pages: 488
• Éditeur: Berghaus Benjamin, Müller-Stewens Prof. Em Dr. Günter, Reinecke Sven
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible