On Purpose: Delivering a Branded Customer Experience People Love - Couverture souple

Smith, Shaun; Milligan, Andy

Couverture souple

ISBN 10 : 0749471913 ISBN 13 : 9780749471910

Editeur : Kogan Page Ltd, 2015

Synopsis

With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.

A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to:
--Stand Up: be clear about brand purpose and promise
--Stand Out: define, design and deliver distinctive customer experiences across multiple channels
--Stand Firm: create strong cultures that sustain results

They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter.

A propos du livre

À propos de l'auteur

Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program. Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on brand building, customer experience and internal culture.

Together, they are also the authors of Bold (Kogan Page).

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0749471913
• ISBN 13: 9780749471910
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible