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Synopsis
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.
Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Julian Dent is Chairman of VIA International, a specialist routes-to-market consultancy. He has over 35 years of global experience in distribution, specializing in channel strategy and implementation at global, corporate and regional levels. His clients cover industry sectors from FMCG to hospitality, construction and healthcare, eg Barclays bank, Cisco, Hyatt, Esso, IBM, Microsoft, Philips, Subway and Xerox. Julian is a Chartered Accountant and a Freeman of the City of London. He also works closely with the Global Technology Distribution Council to define accreditation for their industry-recognized awards.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Technology Distribution Channels : Understanding and Managing Channels to Market
Edité par
Kogan Page, 2014
ISBN 10 : 0749472170
ISBN 13 : 9780749472177
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Technology Distribution Channels
Edité par
Kogan Page Limited, 2014
ISBN 10 : 0749472170
ISBN 13 : 9780749472177
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Technology Distribution Channels : Understanding and Managing Channels to Market
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Technology Distribution Channels
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Paperback. Etat : New. Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs.Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery. N° de réf. du vendeur LU-9780749472177
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Technology Distribution Channels: Understanding and Managing Channels to Market
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
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Paperback. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned0749472170
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Technology Distribution Channels
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Technology Distribution Channels
Edité par
Kogan Page Limited, 2014
ISBN 10 : 0749472170
ISBN 13 : 9780749472177
Neuf
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Technology Distribution Channels
Edité par
Kogan Page Limited, 2014
ISBN 10 : 0749472170
ISBN 13 : 9780749472177
Neuf
Couverture souple
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Technology Distribution Channels : Understanding and Managing Channels to Market
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Technology Distribution Channels: Understanding and Managing Channels to Market
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Etat : New. Using numerous real-life examples from global technology corporations, this title explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJF; KJMV7; KJMV9; KNP. Category: (G) General (US: Trade). Dimension: 235 x 157 x 20. Weight in Grams: 538. . 2014. Paperback. . . . . N° de réf. du vendeur V9780749472177
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