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Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients - Couverture souple

Brann, Amy

 
9780749472375: Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients

Synopsis

Many coaching tools and techniques are now fairly well established, but how do they actually work? The coach who can answer this question credibly and convincingly is sought after. Neuroscience for Coaches equips coaches with cutting-edge neuroscience information that will help them deliver greater value to their clients. Based on over ten years of research, it covers the foundations as well as how to use this new information effectively and practically in everyday work. It provides a clear understanding of the latest aspects of neuroscience that are relevant to coaching so coaches can explain to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them.

Including valuable tools and techniques to use with coaching clients, Neuroscience for Coaches enables coaches to increase the ROI they deliver to clients and differentiate themselves in a highly competitive market. Online supporting resources include a 'Neuroscience for Coaches in action' bonus chapter and lecture slides.

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À propos de l'auteur

Author, consultant and global speaker Amy Brann is the founder of Synaptic Potential, through which she works with companies including Warner Brothers, EY, Twinings, the NHS and Mondelez International, to help them better understand their teams, clients and organizations as a whole. She was named by HR Magazine as one of the most influential HR thinkers in 2023.

She is the author of Make Your Brain Work and Neuroscience for Coaches, published by Kogan Page.

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