Promotional Marketing: How to create, implement and integrate campaigns that really work - Couverture souple

Mullin, Roddy

 
9780749472467: Promotional Marketing: How to create, implement and integrate campaigns that really work
Couverture souple
ISBN 10 : 0749472464 ISBN 13 : 9780749472467
Editeur : Kogan Page Ltd, 2014

Synopsis

Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions. Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.

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À propos de l?auteur

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2014
Langue
anglais
ISBN 10 
0749472464
ISBN 13 
9780749472467
Reliure
Broché
Numéro d'édition
6
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible