The Business of Winning: Strategic Success from the Formula One Track to the Boardroom - Couverture souple

Gallagher, Mark

Couverture souple

ISBN 10 : 0749472723 ISBN 13 : 9780749472726

Editeur : Kogan Page Ltd, 2014

Synopsis

In this riveting insider's account of over thirty years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes.

Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills, as well as the ability to design, manufacture, develop and bring to market a constantly improving high technology product and constantly work to immoveable deadlines with an immense supply chain and tight regulations.

With a foreword by former racing champion David Coulthard, The Business of Winning advises on how to deliver in an environment of complex commercial and operational requirements, offering valuable insights on:

- branding and image

- team building

- change management

- innovation

- global communications strategy

The Business of Winning sets out a one-stop management guide for executives keen to emulate this high-speed, high-impact approach to business. Based on hard-won experience and practical examples of how owners, drivers, teams, technicians and sponsors deal with the full range of management questions and issues they face every day, Mark Gallagher brings the drama of the Formula One business to life in vivid detail.

A propos du livre

À propos de l?auteur

Mark Gallagher has worked in Formula 1 for almost 30 years and has spent the last 15 working as senior executive within the management of Jordan Grand Prix, Red Bull Racing and Cosworth. Mark heads a sports investment group, sits on the board of Status Grand Prix and uses his vast experience of the Formula One industry to work with teams, sponsors and drivers. He also makes regular appearances in the media, notably with Sky News, and is an expert pundit and commentator at Formula One events with ESPN Star Sports, broadcasting to 24 countries and 36 Million F1 fans in Asia. He regularly speaks at business events globally.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0749472723
• ISBN 13: 9780749472726
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible