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Synopsis
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.
Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. It covers key digital developments to help executives understand the consumer and media trends that are driving change.
Including strategies and input from 300 senior executives from major companies, Leading Digital Strategy gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Professor Christopher Bones is a people, organization strategy and change expert and an award-winning author of The Cult of the Leader (Jossey-Bass). He has experience working with companies such as Cadbury Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004, he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School, and Visiting Professor at the University of Aberdeen.
James Hammersley founded Good Growth, an innovative digital change consulting company, with Christopher Bones. Their clients include The Open University and Barclays Connector among others. Having worked on introducing digital performance to large organizations including Apple, he has witnessed first-hand the potential of digital to transform how companies listen to and respond to customers.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
Edité par
Kogan Page, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007751758
Acheter D'occasion
EUR 3,18
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Expédition depuis Royaume-Uni vers Etats-Unis
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Image d'archives
Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
Edité par
Kogan Page, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR009372877
Acheter D'occasion
EUR 3,18
Expédition à EUR 6,65
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce
Edité par
Kogan Page, Limited, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
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Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP97095273
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Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce
Edité par
Kogan Page, Limited, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 39243736-20
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Expédition depuis Royaume-Uni vers Etats-Unis
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Image d'archives
Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce
Edité par
Kogan Page, Limited, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 57876800-20
Acheter D'occasion
EUR 5,71
Expédition à EUR 5,94
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
Edité par
Kogan Page, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
Ancien ou d'occasion
Paperback
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 3727904
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Image d'archives
Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
Edité par
Kogan Page, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
Ancien ou d'occasion
Paperback
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. N° de réf. du vendeur 2570999
Acheter D'occasion
EUR 5,27
Expédition à EUR 18,99
Expédition depuis Royaume-Uni vers Etats-Unis
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Leading Digital Strategy : Driving Business Growth Through Effective E-commerce
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Etat : New. N° de réf. du vendeur 21755819-n
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Leading Digital Strategy
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change. N° de réf. du vendeur LU-9780749473099
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Leading Digital Strategy : Driving Business Growth Through Effective E-commerce
Edité par
Kogan Page, 2015
ISBN 10 : 0749473096
ISBN 13 : 9780749473099
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 21755819
Acheter D'occasion
EUR 42,10
Expédition à EUR 2,35
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles