Valuable Content Marketing: How to Make Quality Content Your Key to Success - Couverture souple

Jefferson, Sonja; Tanton, Sharon

Couverture souple

ISBN 10 : 0749473274 ISBN 13 : 9780749473273

Editeur : Kogan Page, 2015

A propos du livre

Présentation de l'éditeur :

Get your message across in the right way, and the clients and customers you want will come to you - no hard sell required. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like management consultancy Formicio, to household names like Boots and Accenture.

Biographie de l'auteur :

Sonja Jefferson is a content consultant with a background in professional sales. Her company, Valuable Content Ltd, helps business owners to get their message across in the right way. Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate.

À propos de cette édition

• Éditeur: Kogan Page
• Date d'édition: 2015
• ISBN 10: 0749473274
• ISBN 13: 9780749473273
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 328