Valuable Content Marketing: How to Make Quality Content Your Key to Success - Couverture souple

Jefferson, Sonja; Tanton, Sharon

Couverture souple

ISBN 10 : 0749473274 ISBN 13 : 9780749473273

Editeur : Kogan Page, 2015

Synopsis

The first edition of "Valuable Content ""Marketing" provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for their customers.

A propos du livre

À propos de l'auteur

Sonja Jefferson shows you what to write. A content marketing consultant and trainer with a background in professional sales, she founded Valuable Content, which helps business owners get their message across in the right way. She reaches the heart of the message, producing and sharing the right type of information to help a business grow.

Sharon Tanton shows you how to write. Creative Director at Valuable Content, she is a copywriter with a background in crafting stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0749473274
• ISBN 13: 9780749473273
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible