Emerging Markets: Strategies for Competing in the Global Value Chain - Couverture souple

Grosse, Robert

Couverture souple

ISBN 10 : 0749474491 ISBN 13 : 9780749474492

Editeur : Kogan Page, 2015

Synopsis

Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, andJapan (Triad countries) in international business can no longer be assumed or taken for granted. Companies in the Triad countries who can enter these emerging markets may be able to reap rewards and benefits from cost reductions and expanded market opportunities, while companies who ignore them, may soon be their direct competitors.

A propos du livre

À propos de l?auteur

Professor Robert E. Grosse is Dean of the School of Business Administration at American University of Sharjah, and was 2012-2014 President of the Academy of International Business. He has taught international finance in the MBA programmes at Thunderbird, the University of Miami, the University of Michigan, the Instituto de Empresa (Madrid, Spain), and in many universities in Latin America, and he lectures on executive education programmes around the world. He was founding Director of Standard Bank Group's (South Africa) executive education programme, the Global Leadership Centre, offering leadership development training to 11,000 managers and executives. He is a leading author on international business topics, and his latest book, Can Latin American Firms Compete? was published by Oxford University Press in 2007.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0749474491
• ISBN 13: 9780749474492
• Reliure: Broché
• Nombre de pages: 269
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible