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Synopsis
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.
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À propos de l?auteur
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page
- Date d'édition2016
- ISBN 10 074947498X
- ISBN 13 9780749474980
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages280
- Coordonnées du fabricantnon disponible
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Edité par
Kogan Page, 2016
ISBN 10 : 074947498X
ISBN 13 : 9780749474980
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007262367
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Edité par
Kogan Page, 2016
ISBN 10 : 074947498X
ISBN 13 : 9780749474980
Ancien ou d'occasion
Paperback
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
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Kogan Page (edition 2), 2016
ISBN 10 : 074947498X
ISBN 13 : 9780749474980
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Edité par
Kogan Page, 2016
ISBN 10 : 074947498X
ISBN 13 : 9780749474980
Ancien ou d'occasion
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success (30 Day MBA Series)
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Kogan Page, 2016
ISBN 10 : 074947498X
ISBN 13 : 9780749474980
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Edité par
Kogan Page, 2016
ISBN 10 : 074947498X
ISBN 13 : 9780749474980
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