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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success - Couverture souple

 
9780749474997: The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Présentation de l'éditeur

This is the indispensable guide to the theory and practice of journalism, now updated with 20% entirely new material. With its innovative text design, it creatively combines the experience and advice of practicing journalists with the theories and insights from the academic study of journalism. This Second Edition thoroughly addresses the converged nature of much 21st century journalism, with discussion and examples of online practice embedded throughout to represent the reality that online journalism is increasingly part of the job for all journalists.

Revue de presse

A holistic assessment of what journalism is all about, with plenty of enterprising interpretations of our trade - a word I prefer to "profession". I never met a more "unprofessional" breed than that of my fellow hacks. This book will, I hope, lead our successors both to question and rebel more than we have. --Jon Snow, Channel 4 News

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