Campaigns that Shook the World: The Evolution of Public Relations - Couverture souple

Rogers, Danny

 
9780749475093: Campaigns that Shook the World: The Evolution of Public Relations
Couverture souple
ISBN 10 : 0749475099 ISBN 13 : 9780749475093
Editeur : Kogan Page, 2015

Synopsis

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Sir Martin Sorrell is Founder & CEO of WPP, a world leader in advertising and marketing services, and parent to many of the industry's biggest and most admired agencies. It's clients include 360 of the Fortune Global 500, all 30 of the Dow Jones 30, and 78 of the NASDAQ 100. In 2016, Martin was named Britain's best performing CEO and the second best-performing CEO in the world by Harvard Business Review.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2015
Langue
anglais
ISBN 10 
0749475099
ISBN 13 
9780749475093
Reliure
Broché
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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