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Synopsis
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Sir Martin Sorrell is Founder & CEO of WPP, a world leader in advertising and marketing services, and parent to many of the industry's biggest and most admired agencies. It's clients include 360 of the Fortune Global 500, all 30 of the Dow Jones 30, and 78 of the NASDAQ 100. In 2016, Martin was named Britain's best performing CEO and the second best-performing CEO in the world by Harvard Business Review.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Campaigns that Shook the World: The Evolution of Public Relations
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Kogan Page Ltd, 2015
ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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Paperback. Etat : Good. Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business. N° de réf. du vendeur 00071243466
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Campaigns that Shook the World: The Evolution of Public Relations
Edité par
Kogan Page, 2015
ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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Campaigns that Shook the World: The Evolution of Public Relations
Edité par
Kogan Page Ltd, 2015
ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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Campaigns That Shook the World: The Evolution of Public Relations
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ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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Campaigns That Shook the World : The Evolution of Public Relations
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ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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Campaigns that Shook the World: The Evolution of Public Relations
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Kogan Page, 2015
ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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Campaigns that Shook the World: The Evolution of Public Relations
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Kogan Page, 2015
ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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Campaigns that Shook the World: The Evolution of Public Relations
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Kogan Page, 2015
ISBN 10 : 0749475099
ISBN 13 : 9780749475093
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