Effective HR Communication: A Framework for Communicating HR Programmes with Impact - Couverture souple

Corey, Debra

Couverture souple

ISBN 10 : 0749476168 ISBN 13 : 9780749476168

Editeur : Kogan Page, 2016

Synopsis

Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the project's presentation to employees, stakeholders, and customers. Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, "Effective HR Communication" proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areasthat are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.

A propos du livre

À propos de l?auteur

Debra Corey is an experienced HR professional, with over 30 years of experience as a rewards practitioner. She is currently the group reward director at Reward Gateway, having held similar roles at global organizations such as PageGroup, Merlin Entertainments, Quintiles, Honeywell and Gap. Debra has developed and led a variety of award-winning communication campaigns, and currently teaches a communications course through WorldatWork. In 2021 she was named as one of the Most Influential HR Thinkers by HR Magazine.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 0749476168
• ISBN 13: 9780749476168
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible