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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Couverture rigide
Synopsis
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
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À propos de l?auteur
Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world. Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page Ltd
- Date d'édition2015
- ISBN 10 0749476338
- ISBN 13 9780749476335
- ReliureRelié
- Langueanglais
- Nombre de pages648
- Coordonnées du fabricantnon disponible
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (3rd Edn)
Edité par
Kogan Page, 2014
ISBN 10 : 0749476338
ISBN 13 : 9780749476335
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780749476335. N° de réf. du vendeur 9759982
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (3rd Edn)
Edité par
Kogan Page, 2014
ISBN 10 : 0749476338
ISBN 13 : 9780749476335
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780749476335. N° de réf. du vendeur 9759983
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
Edité par
Kogan Page, Limited, 2015
ISBN 10 : 0749476338
ISBN 13 : 9780749476335
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 3rd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 45960414-20
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Edité par
Kogan Page, 2014
ISBN 10 : 0749476338
ISBN 13 : 9780749476335
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780749476335. N° de réf. du vendeur 9246291
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Edité par
Kogan Page, 2015
ISBN 10 : 0749476338
ISBN 13 : 9780749476335
Ancien ou d'occasion
Couverture rigide
Vendeur : dsmbooks, Liverpool, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
hardcover. Etat : Very Good. Very Good. book. N° de réf. du vendeur D7S9-1-M-0749476338-3
Quantité disponible : 1 disponible(s)