Communicate to Inspire: A Guide for Leaders - Couverture rigide

Murray, Kevin

Couverture rigide

ISBN 10 : 0749476508 ISBN 13 : 9780749476502

Editeur : Kogan Page Ltd, 2015

Synopsis

Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? What do we need to think about when framing our own leadership communication? Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.

A propos du livre

À propos de l?auteur

Kevin Murray is a business author and speaker with more than 45 years of leadership experience, based in the UK. He ran the UK's biggest PR and communications group for 20 years, from where he also personally advised dozens of CEO's from major global and national companies. Previously, he had been director of communications for British Airways, The Atomic Energy Authority and Bayer, the chemicals company. Kevin Murray is a Fellow of the Chartered Institute of Public Relations and a Companion of the Chartered Management Institute.

His four business books are all published by Kogan Page: The Language of Leaders; Communicate to Inspire; People with Purpose; Charismatic Leadership.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0749476508
• ISBN 13: 9780749476502
• Reliure: Relié
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible