The Market Research and Insight Yearbook: Transforming Evidence into Impact - Couverture rigide

The Market Research Society

 
9780749478339: The Market Research and Insight Yearbook: Transforming Evidence into Impact
Couverture rigide
ISBN 10 : 0749478330 ISBN 13 : 9780749478339
Editeur : Kogan Page Ltd, 2016

Synopsis

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

The Market Research Society is a credible and recognised voice within the market research industry and known for recognising innovation and excellence. With Kogan Page, leading independent professional and academic publisher to the Market Research sector, both organisations are ideally placed to support this exclusive selection of case studies for the leading lights in Market Research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2016
Langue
anglais
ISBN 10 
0749478330
ISBN 13 
9780749478339
Reliure
Relié
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible