Audio Branding - Couverture souple

Minsky; Fahey

Couverture souple

ISBN 10 : 0749478578 ISBN 13 : 9780749478575

Editeur : Kogan Page, 2017

A propos du livre

Présentation de l'éditeur

Audio Branding: Using Sound to Build your Brand will offer the reader a thorough overview of the world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Containing fascinating insights into this burgeoning field of marketing, this text is extremely practical and underpinned by research supported by clearly explained real-world examples.

Written by authors who have contributed directly to the development of the field, the text will contain detailed case studies on companies such as Peugeot (a rule-breaking audio brand), Atlanta Convention and Tourism Body (an emerging audio brand), and Michelin (a global audio brand). Covering relevant issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding will show readers how audio branding extends to everything from the sounds made by an app, to music played in-store, to the noise a key makes when inserted into an ignition. Combined, all such elements allow a compelling audio language to develop and enhance brand identity.

Biographie de l'auteur

Laurence Minsky is an award winning copywriter and marketer, with extensive professional experience working on a range of marketing campaigns. He also has an extensive academic background, and teaches in communications, media and marketing.
Colleen Fahey is a seasoned creative executive with deep expertise in branding and the multiple marketing touch points. She is the US Managing Director of Sixieme Son, the world's leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2017
• ISBN 10: 0749478578
• ISBN 13: 9780749478575
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 232