Articles liés à Practical Text Analytics: Interpreting Text and Unstructured...
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence - Couverture rigide
Synopsis
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Steven Struhl PhD, MBA, MA has more than 25 years' experience in consulting and research, specializing in practical solutions based on statistical models of decision-making and behaviour. In addition to text analytics and data mining, his work addresses how buying decisions are made, optimizing service delivery and product configurations and finding the meaningful differences among products and services. Steven also has taught graduate courses on statistical methods and data analysis. He speaks at conferences and has given numerous seminars on pricing, choice modelling, market segmentation and presenting data.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 124,14
EUR 9,70 expédition depuis Allemagne vers France
Destinations, frais et délais
Résultats de recherche pour Practical Text Analytics: Interpreting Text and Unstructured...
Image fournie par le vendeur
Practical Text Analytics
impression à la demandeVendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.Über den AutorrnrnSteven Struhl is Principal at Con. N° de réf. du vendeur 447051701
Quantité disponible : Plus de 20 disponibles
Image d'archives
Practical Text Analytics
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9780749479374
Quantité disponible : 15 disponible(s)
Image d'archives
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
impression à la demandeVendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 565. N° de réf. du vendeur C9780749479374
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Practical Text Analytics : Interpreting Text and Unstructured Data for Business Intelligence
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 26347259-n
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Practical Text Analytics
Edité par
Kogan Page Ltd, GB, 2016
ISBN 10 : 074947937X
ISBN 13 : 9780749479374
Neuf
Couverture rigide
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Re-issue. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review QandA and an Instructor's Manual with text sources and instructions. N° de réf. du vendeur LU-9780749479374
Quantité disponible : Plus de 20 disponibles
Image d'archives
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. New copy - Usually dispatched within 4 working days. 565. N° de réf. du vendeur B9780749479374
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Practical Text Analytics
Edité par
Kogan Page Ltd, GB, 2016
ISBN 10 : 074947937X
ISBN 13 : 9780749479374
Neuf
Couverture rigide
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Re-issue. In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review QandA and an Instructor's Manual with text sources and instructions. N° de réf. du vendeur LU-9780749479374
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Practical Text Analytics : Interpreting Text and Unstructured Data for Business Intelligence
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 26347259-n
Quantité disponible : Plus de 20 disponibles
Image d'archives
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
Edité par
Kogan Page, 2016
ISBN 10 : 074947937X
ISBN 13 : 9780749479374
Neuf
Couverture rigide
Edition originale
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2016. 1st Edition. hardcover. . . . . . N° de réf. du vendeur V9780749479374
Quantité disponible : Plus de 20 disponibles
Image d'archives
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9780749479374_new
Quantité disponible : Plus de 20 disponibles