Building Digital Culture: A Practical Guide to Successful Digital Transformation - Couverture souple

Rowles, Daniel; Brown, Thomas

 
9780749479657: Building Digital Culture: A Practical Guide to Successful Digital Transformation
Couverture souple
ISBN 10 : 0749479655 ISBN 13 : 9780749479657
Editeur : Kogan Page, 2020

Synopsis

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category

Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve.

Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Thomas Brown, based in Buckinghamshire, UK, is a consultant and executive advisor on marketing and digital transformation. Formerly Director of Strategy and Marketing at CIM, he is the architect of more than 35 major research and thought leadership initiatives.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2020
Langue
anglais
ISBN 10 
0749479655
ISBN 13 
9780749479657
Reliure
Broché
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
non disponible