Content - The Atomic Particle of Marketing - Couverture souple

Lieb

Couverture souple

ISBN 10 : 0749479752 ISBN 13 : 9780749479756

Editeur : Kogan Page, 2017

Synopsis

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.

Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.

It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

A propos du livre

À propos de l?auteur

Jaimy Szymanski is a digital experience analyst focusing on how organisations adapt core digital strategies to serve the new 'connected customer.' She has developed multiple research artefacts on topics of digital transformation, consumer mobile, the 'autonomous world', the collaborative economy, CX design, social business strategy, and the Internet of Things. She has 10 years' experience advising companies of various sizes and industry, that are affected by emerging technologies.

Jaimy Szymanski has a background in research, analysis, marketing, and social media consulting. Her career is driven by a desire to further the evolution of companies adapting to digital disruption. When working with clients, she drives meaningful business results by helping them adapt core digital, social, and mobile strategies to new customer behaviours.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0749479752
• ISBN 13: 9780749479756
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible