Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things - Couverture souple

Marr, Bernard

 
9780749479855: Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things
Couverture souple
ISBN 10 : 074947985X ISBN 13 : 9780749479855
Editeur : Kogan Page, 2017

Synopsis

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

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À propos de l?auteur

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2017
Langue
anglais
ISBN 10 
074947985X
ISBN 13 
9780749479855
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781398694613: Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

Edition présentée

ISBN 10 :  1398694614 ISBN 13 :  9781398694613
Editeur : Kogan Page Ltd, 2021
Couverture rigide