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Synopsis
Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.
Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Innovative B2B Marketing: New Models, Processes and Theory
Edité par
Kogan Page 03 A, 2017
ISBN 10 : 0749480807
ISBN 13 : 9780749480806
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Paperback. Etat : Very Good. Innovative B2B Marketing: New Models, Processes and Theory This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780749480806
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Innovative B2B Marketing: New Models, Processes and Theory
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Kogan Page 01/g /03 A, 2017
ISBN 10 : 0749480807
ISBN 13 : 9780749480806
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Innovative B2B Marketing: New Models, Processes and Theory
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Kogan Page, 2017
ISBN 10 : 0749480807
ISBN 13 : 9780749480806
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Innovative B2B Marketing: New Models, Processes and Theory
Edité par
Kogan Page, 2017
ISBN 10 : 0749480807
ISBN 13 : 9780749480806
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Innovative B2B Marketing: New Models, Processes and Theory
Edité par
Kogan Page, 2017
ISBN 10 : 0749480807
ISBN 13 : 9780749480806
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Innovative B2B Marketing New Models, Processes and Theory
Edité par
Kogan Page, 2017
ISBN 10 : 0749480807
ISBN 13 : 9780749480806
Ancien ou d'occasion
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Vendeur : Volver Lover, Murcia, MU, Espagne
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Tapa blanda. Etat : Muy bien. Innovative B2B Marketing by Simon Hall is an essential guide for business marketing professionals looking for modern, effective strategies to stand out in competitive B2B markets. Drawing from his extensive experience, Hall presents practical examples on how to integrate digital marketing, automation, and data analytics to drive measurable results. Ideal for executives, entrepreneurs, and marketers aiming to boost performance and achieve real business growth. Paperback, very good condition. ------------------------------------------------------------------------ Innovative B2B Marketing de Simon Hall es una guía esencial para profesionales del marketing empresarial que buscan estrategias modernas y efectivas para destacar en mercados competitivos. El autor combina su amplia experiencia con ejemplos prácticos para explicar cómo integrar marketing digital, automatización y análisis de datos en entornos B2B. Perfecto para directivos, emprendedores y especialistas que desean transformar su enfoque y obtener resultados medibles en ventas y posicionamiento. Tapa blanda, muy buen estado. En inglés. N° de réf. du vendeur 9780749480806
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Innovative B2B Marketing (Paperback)
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Paperback. Etat : new. Paperback. Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge. Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780749480806
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Innovative B2B Marketing (Paperback)
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Paperback. Etat : new. Paperback. Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge. Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9780749480806
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Innovative B2B Marketing New Models, Processes and Theory
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Paperback. Etat : Brand New. 287 pages. 9.50x6.25x0.75 inches. In Stock. N° de réf. du vendeur zk0749480807
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