Experiential Marketing: A Practical Guide to Interactive Brand Experiences - Couverture souple

Smilansky, Shirra

Couverture souple

ISBN 10 : 0749480963 ISBN 13 : 9780749480967

Editeur : Kogan Page, 2019

A propos du livre

Présentation de l'éditeur :

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating a live event. A unique, immersive experience allows businesses to generate an impactful surge of brand engagement, amplified immediately by a niche target of consumers through live content sharing and social media streams.

This comprehensive second edition of Experiential Marketing pinpoints exactly where this innovative strategy fits in with the current marketing and events climate, including a step-by-step outline to plan, integrate and evaluate its game-changing results. The new edition completely refreshes, analyzing the latest industry advances and case studies, plus four new chapters on the digital experience and merged realities, the experience economy and the creative explosion of the 'pop-up phenomenon'. Accompanied with a digital toolkit of additional resources, this book is essential reading for marketing, business, media and events professionals alike, alongside strategic decision makers seeking competitive advantage in a vibrant new era of marketing strategy.

Biographie de l'auteur :

Shirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is also the Co-founder of an MA degree 'Experiential meets digital' and former Visiting Professor at London Metropolitan University. With over 15 years in the industry, Shirra is an impactful thought-leader, entrepreneur and innovator in experiential marketing, co-founding her first company BlazinStar Experiential back in 2003.

À propos de cette édition

• Éditeur: Kogan Page
• Date d'édition: 2019
• ISBN 10: 0749480963
• ISBN 13: 9780749480967
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 320