The Business Models Handbook: Templates, Theory and Case Studies - Couverture souple

Hague, Paul

Couverture souple

ISBN 10 : 0749481870 ISBN 13 : 9780749481872

Editeur : Kogan Page, 2019

Synopsis

Enhance your business and marketing planning and overcome common challenges, with this collection of the most valuable and reliable business frameworks and models.

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into a single, invaluable resource. Each chapter focuses on an individual business framework, giving an overview of 50 of the best known frameworks and how it will help an organization grow and be profitable. Each supported by a real-world case study, these include ANSOFF matrix, Price-Quality-Strategy model, Stage-Gate model, Service Profit Chain and many more.

Authored by a leading global market researcher with a background working on over 3,000 different research projects, The Business Models Handbook is an invaluable resource for any student or professional. Online resources include lecture slides that align with each chapter.

A propos du livre

À propos de l'auteur

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0749481870
• ISBN 13: 9780749481872
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible