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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions - Couverture souple
Présentation de l'éditeur
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing.
The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.
Biographie de l'auteur
Lazar Dzamic is the former Google ZOO Head of Brand Planning for North and Central Europe (NACE), a creative strategist, writer and academic. He is an award-winning Planning Director in several integrated agencies, and lectures at the Faculty for Media & Communications at the Singidunum University in Belgrade.
Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judges industry awards, and advises brands and agencies
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page
- Date d'édition2019
- ISBN 10 0749482222
- ISBN 13 9780749482220
- ReliureBroché
- Langueanglais
- Nombre de pages288
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Edité par
Kogan Page, 2018
ISBN 10 : 0749482222
ISBN 13 : 9780749482220
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
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ISBN 10 : 0749482222
ISBN 13 : 9780749482220
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
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ISBN 13 : 9780749482220
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
Edité par
Kogan Page, 2019
ISBN 10 : 0749482222
ISBN 13 : 9780749482220
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The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions
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ISBN 13 : 9780749482220
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Definitive Guide to Strategic Content Marketing : Perspectives, Issues, Challenges and Solutions
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ISBN 13 : 9780749482220
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