Relationship Management in Banking: Principles and Practice - Couverture souple

Livre 3 sur 7: Chartered Banker Series

Goulding, Steve; Abley, Richard

 
9780749482831: Relationship Management in Banking: Principles and Practice
Couverture souple
ISBN 10 : 0749482834 ISBN 13 : 9780749482831
Editeur : Kogan Page, 2018

Synopsis

Endorsed by the Chartered Banker Institute as core reading for the Personal & Private Banking and Commercial Lending modules, Relationship Management in Banking supports and develops the need to be able to manage key customer relationships. The text considers the nature of commercial relationships and help the reader synthesise complex factors in order to develop a robust relationship management methodology. It will draw from bona fide case studies and examples that can demonstrate key relationship management concepts as well as bring learning to life and share examples of customers, good and bad, from a range of different sectors.

Through case studies and providing online updates to regulations, Relationship Management in Banking considers how to critically analyze approaches to relationship management used for a variety of banking customer types and examine the impact of legislation, regulation, governance and technology on banking relationship management and customer acquisition and retention. Online supporting resources include a glossary and updates to regulation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Steve Goulding worked for a UK Bank for 35 years, the majority of which were spent in Commercial and Corporate, with 25 of those years honing his skills as a Relationship Director. He is now an author, coach and mentor for a number of financial services personnel, and provides management consultancy services for a number of businesses.

Richard Abley has operated within the banking industry since 1978, fulfilling a number of customer-facing and leadership roles in business and corporate banking. Simultaneously, he has lectured to many hundreds of bankers seeking to obtain their professional qualifications, and has co-authored several books in field of Commercial and Corporate banking.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2018
Langue
anglais
ISBN 10 
0749482834
ISBN 13 
9780749482831
Reliure
Broché
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible