Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact - Couverture souple

Stuart, Henry

 
9780749482862: Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact
Couverture souple
ISBN 10 : 0749482869 ISBN 13 : 9780749482862
Editeur : Kogan Page, 2018

Synopsis

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

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À propos de l?auteur

Henry Stuart is the founder and CEO of VISUALISE, one of the world's premier virtual reality studios. He has provided VR coverage for major events including the Royal Wedding and London Olympics, and for brands including Google, the Economist, Audi, Mercedes F1, FT, the BBC, O2, The Times, Adidas, Ray-Ban and many more. He is a regular speaker on virtual reality at events around the globe, and has been published in The Telegraph, The Independent, BBC Online, The Drum, The Guardian, FT, Forbes and many other publications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2018
Langue
anglais
ISBN 10 
0749482869
ISBN 13 
9780749482862
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible