If you want to accelerate your career development and transform your skillset, but without the price tag and two year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis, and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real life world of business.
The 30 Day MBA also contains insightful case studies from leading organizations including Ikea, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge but will also help you understand how business and current thinking is shifting in today's turbulent global markets and broaden your mind with the knowledge and confidence to excel in your competitive career.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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