Event Planning and Management: Principles, Planning and Practice - Couverture souple

Dowson, Ruth; Bassett, David

 
9780749483319: Event Planning and Management: Principles, Planning and Practice
Couverture souple
ISBN 10 : 0749483318 ISBN 13 : 9780749483319
Editeur : Kogan Page, 2018

Synopsis

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

David Bassett is an experienced event organizer and educator in events management, leisure, sport and tourism. As Senior Lecturer at the UK Centre for Events Management, he educates and trains aspiring events managers, as well as industry practitioners, to deliver successful events in the UK and overseas.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2018
Langue
anglais
ISBN 10 
0749483318
ISBN 13 
9780749483319
Reliure
Broché
Numéro d'édition
2
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible