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Synopsis
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR011035300
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Edité par
Kogan Page, Limited, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs7145555371
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.62. N° de réf. du vendeur G0749484225I3N00
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.62. N° de réf. du vendeur G0749484225I3N00
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Image d'archives
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.62. N° de réf. du vendeur G0749484225I2N00
Quantité disponible : 1 disponible(s)
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.62. N° de réf. du vendeur G0749484225I3N00
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.62. N° de réf. du vendeur G0749484225I4N00
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.62. N° de réf. du vendeur G0749484225I2N00
Quantité disponible : 1 disponible(s)
Image d'archives
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Edité par
Kogan Page, 2019
ISBN 10 : 0749484225
ISBN 13 : 9780749484224
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.62. N° de réf. du vendeur G0749484225I2N00
Quantité disponible : 1 disponible(s)