Digital Marketing Strategy: An Integrated Approach to Online Marketing - Couverture souple

Kingsnorth, Simon

 
9780749484224: Digital Marketing Strategy: An Integrated Approach to Online Marketing
Couverture souple
ISBN 10 : 0749484225 ISBN 13 : 9780749484224
Editeur : Kogan Page, 2019

Synopsis

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2019
Langue
anglais
ISBN 10 
0749484225
ISBN 13 
9780749484224
Reliure
Broché
Numéro d'édition
2
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749498085: Digital Marketing Strategy: An Integrated Approach to Online Marketing

Edition présentée

ISBN 10 :  0749498080 ISBN 13 :  9780749498085
Editeur : Kogan Page Ltd, 2019
Couverture rigide