How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals - Couverture souple

Livre 17 sur 28: Creating Success

Westwood, John

 
9780749484835: How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
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ISBN 10 : 0749484837 ISBN 13 : 9780749484835
Editeur : Kogan Page, 2019

Synopsis

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2019
Langue
anglais
ISBN 10 
0749484837
ISBN 13 
9780749484835
Reliure
Broché
Numéro d'édition
6
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749498832: How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Edition présentée

ISBN 10 :  0749498838 ISBN 13 :  9780749498832
Editeur : Kogan Page Ltd, 2019
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