Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement - Couverture souple

Atherton, Julie

Couverture souple

ISBN 10 : 0749497076 ISBN 13 : 9780749497071

Editeur : Kogan Page, 2019

Synopsis

Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

A propos du livre

À propos de l?auteur

Julie Atherton, based in Bristol, UK, founder of Small Wonder is a business leader, public speaker, consultant and strategist with 30 years' experience gained working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. Awarded IDM Educator of the Year in 2018, she trains marketing professionals and business leaders in digital, brand, social media and content marketing. Previous chair of the DMA Social Media Council, she is also an experienced trustee and non-executive director for a range of organizations including the IDM Qualifications Advisory Board and Union of Brunel Students.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0749497076
• ISBN 13: 9780749497071
• Reliure: Broché
• Nombre de pages: 270
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible