Disruptive Branding: How to Win in Times of Change - Couverture rigide

Benbunan, Jacob; Schreier, Gabor; Knapp, Benjamin

Couverture rigide

ISBN 10 : 0749498099 ISBN 13 : 9780749498092

Editeur : Kogan Page Ltd, 2019

Synopsis

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.

Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.

A propos du livre

À propos de l'auteur

Benjamin Knapp is Saffron's Chief Growth Officer, driving corporate strategy and service development. He joined Saffron in 2006 and worked closely with Wally Olins on place and commercial branding projects. His clients since then include Xing, V&A Museum, A1 Telekom Austria and Kyocera. Ben leads Saffron's place branding practice, having worked for a number of cities and countries, from London and Vienna to Poland and Trinidad & Tobago.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0749498099
• ISBN 13: 9780749498092
• Reliure: Relié
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
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