Successful Employee Communications: A practitioner's guide to tools, models and best practice for internal communication - Couverture rigide

Dewhurst, Sue; FitzPatrick, Liam

Couverture rigide

ISBN 10 : 0749498870 ISBN 13 : 9780749498870

Editeur : Kogan Page Ltd, 2019

Synopsis

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management. Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance. This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations. Explaining how to make the case for internal communications at all levels including: -Advice on how to set objectives -Selecting the right communication channel -The best way to deliver tough messages -How to evaluate and collect effective data Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.

A propos du livre

À propos des auteurs

Sue Dewhurst, based in Shropshire, UK, spent 20 years working as a senior internal communicator and for the past decade focused on learning and development, serving as an internal communications trainer and coach. Her models and frameworks are used in organizations worldwide.

Liam FitzPatrick, based in Hertfordshire, UK, is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities. He is also the co-author of Internal Communications, also published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0749498870
• ISBN 13: 9780749498870
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible