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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust - Couverture rigide
Synopsis
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Kate Hartley is co-founder of Polpeo, a crisis simulation training consultancy that works with some of the biggest brands in the world. Hartley has 25 years' agency-side experience in crisis and reputation management and corporate PR. She has spoken and run workshops on the impact of social media on crisis management at international events including SXSW, The Global PR Summit, PR Week's Crisis Comms, and Social Media Today's Social Shake Up. She is a member of the CIPR and the PRCA, and sits on the PRCA's digital steering committee which is designed to shape digital best practice in the PR industry.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page Ltd
- Date d'édition2019
- ISBN 10 0749498927
- ISBN 13 9780749498924
- ReliureRelié
- Langueanglais
- Nombre de pages256
- Coordonnées du fabricantnon disponible
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected. N° de réf. du vendeur 9780749498924
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Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. New copy - Usually dispatched within 4 working days. 696. N° de réf. du vendeur B9780749498924
Quantité disponible : Plus de 20 disponibles
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Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
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Kogan Page, 2019
ISBN 10 : 0749498927
ISBN 13 : 9780749498924
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Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Edité par
Kogan Page, 2019
ISBN 10 : 0749498927
ISBN 13 : 9780749498924
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 37607560
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