Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business - Couverture souple

Bangs, David H.

 
9780749912567: Creating Customers: An Action Plan for Maximising Sales, Publicity and Promotion for the Small Business
Couverture souple
ISBN 10 : 0749912561 ISBN 13 : 9780749912567
Editeur : Piatkus Books, 1993

Synopsis

Offering a step-by-step approach to selling better and promoting harder, this book is based on real-life marketing experience and offers challenging ideas to even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process. Some ideas aim to save money, while others are intended to sharpen the reader's focus on people who are most likely to become customers in the future. The topics include the stages of effective planning, strategies for business, writing a usable marketing plan, analyzing competition, inexpensive market research, choosing the right media, direct-mail advertising, pricing goods and services, prospect-centred selling, break-even analysis, and public relations for the small business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Piatkus Books
Date d'édition
1993
Langue
anglais
ISBN 10 
0749912561
ISBN 13 
9780749912567
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780936894270: Creating Customers: An Action Plan for Common Sense Maximizing Sales, Promotion, and Publicity for the Small Business

Edition présentée

ISBN 10 :  093689427X ISBN 13 :  9780936894270
Editeur : Upstart Publishing Co, 1992
Couverture souple