Intellectual Capital: The Proven Way to Establish Your Company's Real Value by Measuring Its Hidden Brainpower - Couverture rigide

Edvinsson, Leif; Malone, Michael S.

 
9780749917678: Intellectual Capital: The Proven Way to Establish Your Company's Real Value by Measuring Its Hidden Brainpower

Synopsis

Intellectual Capital is a new theory attracting attention in business and financial circles, attempting to quantify indirect assets such as product innovation, organisational knowledge and employee morale which never appear in a company's financial records. This guide looks at the philosophy, usefulness and measurement of Intellectual Capital.

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