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Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture - Couverture souple
Synopsis
Written by Dr. Paul Temporal and Dr. Harry Alder, two experts in creating corporate personality, this accessible and authoritative book provides a step-by-step guide to making your company unique and giving it new vitality and direction. Chapters cover: Vision, mission and values; the psychology of a company; creating corporate charisma; communicating the personality; positioning; brand management; market research; choosing customers through segmentation and market developments. Throughout, Corporate Charisma is packed with simple principles, down to earth actions, explanations, exercises, checklists and a short training programme that you can apply directly to your business, whatever sector you are in, and whatever the size of your company.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Paul Temporal conducts seminars on branding and speaks regularly at conferences and has been extensively published in journals. Dr Harry Alder, a popular seminar leader and speaker, works with major companies to help their staff reach their maximum potential.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPiatkus Books
- Date d'édition1999
- ISBN 10 0749918934
- ISBN 13 9780749918934
- ReliureBroché
- Langueanglais
- Nombre de pages240
- Coordonnées du fabricantnon disponible
Résultats de recherche pour Corporate Charisma: How to Achieve World-Class Recognition...
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Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture
Edité par
Piatkus Books, 1999
ISBN 10 : 0749918934
ISBN 13 : 9780749918934
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001534140
Quantité disponible : 1 disponible(s)
Image d'archives
Corporate Charisma : How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture
Edité par
Little, Brown Book Group Limited, 1999
ISBN 10 : 0749918934
ISBN 13 : 9780749918934
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 51652374-20
Quantité disponible : 1 disponible(s)
Image d'archives
Corporate Charisma: How to Achieve World-Class Recognition by Maximising Your Company's Image, Brands and Culture
Edité par
Piatkus, 1999
ISBN 10 : 0749918934
ISBN 13 : 9780749918934
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749918934. N° de réf. du vendeur 9018863
Quantité disponible : 1 disponible(s)