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Synopsis
E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never more than one click away, The Eng@ged Customer provides the vital strategies you need. Proven step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement Backed up with research and case studies from major companies such as Hewlett-Packard, Netcentives, CD Now, Amtrak, Palm Computing and other market leaders. Addresses issues such as how to make your e-mail communications welcome, how to prevent potential customers hitting the delete button, when e-mail becomes spam, how to maintain privacy and how to measure and track success. Contains all the information and tools necessary to start up an e-mail marketing programme.
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À propos de l?auteur
Hans Peter Brondmo is a pioneer and recognised authority in the emerging discipline of Internet direct-marketing; He is the founder of Post Communications Inc, the leading provider of closed-loop e-mail marketing solutions, and has developed e-mail campaigns for some of America's best-known companies; Educated at MIT, Brondmo is an entrepreneur and popular speaker; Hans Peter Brondmo was born in Norway and lives in San Francisco
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Eng@Ged (Engaged) Customer: The New Rules of Internet Direct Marketing
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR004070914
Quantité disponible : 1 disponible(s)
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The Eng Ged Customer : The New Rules of Internet Direct Marketing
Edité par
Piatkus Books, 1837
ISBN 10 : 0749922370
ISBN 13 : 9780749922375
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur V02J-00501
Quantité disponible : 1 disponible(s)
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The Engaged Customer: The New Rules of Internet Direct Marketing
Edité par
Piatkus Books, United Kingdom, 2001
ISBN 10 : 0749922370
ISBN 13 : 9780749922375
Ancien ou d'occasion
Softcover
Vendeur : Mr Pickwick's Fine Old Books, Katoomba, NSW, Australie
Évaluation du vendeur 4 sur 5 étoiles
Softcover. Etat : Very Good. Etat de la jaquette : No Dust Jacket. Edition Unstated. Size: Quarto. 256 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. Edges very slightly spotted or marked. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0749922370. ISBN/EAN: 9780749922375. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB11748: 80 For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. N° de réf. du vendeur RB11748
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