The Eng@ged Customer: The New Rules of Internet Direct Marketing - Couverture souple

Peter Brondmo, Hans

Couverture souple

ISBN 10 : 0749922370 ISBN 13 : 9780749922375

Editeur : Piatkus Books, 2002

Synopsis

E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never more than one click away, The Eng@ged Customer provides the vital strategies you need. Proven step-by-step strategies for making the leap from traditional marketing techniques to marketing via the Internet's own special rules of engagement Backed up with research and case studies from major companies such as Hewlett-Packard, Netcentives, CD Now, Amtrak, Palm Computing and other market leaders. Addresses issues such as how to make your e-mail communications welcome, how to prevent potential customers hitting the delete button, when e-mail becomes spam, how to maintain privacy and how to measure and track success. Contains all the information and tools necessary to start up an e-mail marketing programme.

A propos du livre

À propos de l'auteur

Hans Peter Brondmo is a pioneer and recognised authority in the emerging discipline of Internet direct-marketing; He is the founder of Post Communications Inc, the leading provider of closed-loop e-mail marketing solutions, and has developed e-mail campaigns for some of America's best-known companies; Educated at MIT, Brondmo is an entrepreneur and popular speaker; Hans Peter Brondmo was born in Norway and lives in San Francisco

Détails de l'édition

• Éditeur: Piatkus Books
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0749922370
• ISBN 13: 9780749922375
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible