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The Rule Breaker's Book of Business: Win at work by doing things differently - Couverture souple

Mavity, Roger

 
9780749959074: The Rule Breaker's Book of Business: Win at work by doing things differently

Synopsis

A simple, refreshing approach to business that defies conventional wisdom and aims to make work in the office more successful and more enjoyable. A business bible for imaginative and aspirational young men and women.

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À propos de l'auteur

Roger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of the Granada Group, master minding the company's takeover of the Forte Group - still the biggest hostile takeover bid in British commercial history. He then became Chairman of Citigate, one of the UK's most respected financial PR companies. He was Chief Executive of Conran for seven years, leaving in 2013 to concentrate on writing and photography. As an art photographer, his work has been exhibited in London, Paris, Brussels, Ghent and Amsterdam. He is also a trustee of The Photographers' Gallery.

À propos de la quatrième de couverture

Climbing the career ladder can be scary, and it often feels comfortable to stay with the crowd. But you won't come out in front by following the others. Success depends on being brave enough to do things differently. Instead of sticking slavishly to the conventional wisdom, you need to be willing to break the rules, and carve your own path.

The Rule-Breaker's Book of Business tells you how. Based on a lifetime of success in advertising, industry, media and design, Roger Mavity shows you how a little imagination and original thinking can achieve more than a ton of logic and analysis.

Refreshingly honest and straightforward, this new route-map through the jungle of office life is packed with innovative but practical ideas for dealing with common problems at work. It will tell you how you can achieve your ambitions by doing things differently - and how you can enjoy yourself on the way.

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