The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title - Couverture souple

Christopher, Martin

 
9780750603676: The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title
Couverture souple
ISBN 10 : 0750603674 ISBN 13 : 9780750603676
Editeur : Butterworth-Heinemann Ltd, 1986

Synopsis

In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
1986
Langue
anglais
ISBN 10 
0750603674
ISBN 13 
9780750603676
Reliure
Broché
Nombre de pages
182
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780899301143: The Strategy of Distribution Management

Edition présentée

ISBN 10 :  0899301142 ISBN 13 :  9780899301143
Editeur : Praeger Publishers Inc, 1985
Couverture rigide