Consumer Behaviour: Behavioural Aspects of Marketing - Couverture souple

Rice, Chris

 
9780750605496: Consumer Behaviour: Behavioural Aspects of Marketing

Synopsis

This book covers the syllabus for the CIM Behavioural Aspects of Marketing Certificate paper. Each chapter consists of learning objectives, definitions, the theoretical background, exercises, issues to consider, current examples, implications for marketing and recent examination questions. The text is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organizations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.