Articles liés à The Creative Marketer
Synopsis
A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. Key features: *simple and personal style *practical examples *relevant *motivating *well illustrated *self assessment checklists. Marjaro sees creativity as an aid to problem solving and innovation as the creative solution itself. Following a general introduction to the concepts of creativity and innovation, the reader is invited to complete a comparative audit of creativity between functional areas in his/her organisation. Subsequent sections on creative climates, creative people, techniques of creativity and screening all incorporate self assessment exercises. The book takes the reader through a learning process about creativity culminating in a discussion of innovative solutions to problems. Simon Majaro is Visiting Professor of Marketing Strategy at Cranfield School of Management. He is Managing Partner of a firm of management consultants and Director of Strategic Management Learning. His other books include The Creative Gap, International Marketing - A Strategic Approach to World Markets, and Marketing in Perspective and co-author of Strategy Search '..Simon Majaro has produced an imaginative text, developing what is in effect a workbook designed to start with a creativity audit within the reader's organization.' - Books for MBAs, April 1996
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
- ÉditeurButterworth-Heinemann Ltd
- Date d'édition1993
- ISBN 10 075061708X
- ISBN 13 9780750617086
- ReliureBroché
- Langueanglais
- Nombre de pages178
- Coordonnées du fabricantnon disponible
Résultats de recherche pour The Creative Marketer
Image d'archives
Creative Marketer: Published in association with the Chartered Institute of Marketing (Marketing Series: Practitioner)
Edité par
A Butterworth-Heinemann Title 11/10/1993, 1993
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780750617086
Quantité disponible : 2 disponible(s)
Image d'archives
Creative Marketer: Published in association with the Chartered Institute of Marketing (Marketing Series: Practitioner)
Edité par
A Butterworth-Heinemann Title 11/10/1993, 1993
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780750617086
Quantité disponible : 2 disponible(s)
Image d'archives
The Creative Marketer (Marketing Series: Practitioner)
Edité par
Butterworth-Heinemann Ltd, 1993
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
paperback
Vendeur : Goldstone Books, Llandybie, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. N° de réf. du vendeur mon0007413481
Quantité disponible : 1 disponible(s)
Image d'archives
Creative Marketer: Published in association with the Chartered Institute of Marketing (Marketing Series: Practitioner)
Edité par
A Butterworth-Heinemann Title, 1993
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL1835393
Quantité disponible : 2 disponible(s)
Image d'archives
The Creative Marketer (Marketing Series: Practitioner)
Edité par
Butterworth-Heinemann Ltd, 1993
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:075061708X. N° de réf. du vendeur 9478994
Quantité disponible : 1 disponible(s)
Image d'archives
The Creative Marketer (Marketing Series: Practitioner)
Edité par
Butterworth-Heinemann Ltd, 1993
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:075061708X. N° de réf. du vendeur 9478995
Quantité disponible : 1 disponible(s)
Image d'archives
The Creative Marketer : Published in Association with the Chartered Institute of Marketing
Edité par
Butterworth Heinemann, 1996
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
Soft Cover
Vendeur : Harry Righton, Evesham, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Soft Cover. Etat : Very Good. rpt. N° de réf. du vendeur 048324
Quantité disponible : 1 disponible(s)
Image d'archives
Creative Marketer: Published in association with the Chartered Institute of Marketing (Marketing Series: Practitioner)
Edité par
A Butterworth-Heinemann Title, 1993
ISBN 10 : 075061708X
ISBN 13 : 9780750617086
Ancien ou d'occasion
Paperback
Vendeur : The Guru Bookshop, Hereford, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. FAST Despatch by First Class Royal Mail. N° de réf. du vendeur mon0000031229
Quantité disponible : 1 disponible(s)