Articles liés à Marketing Strategy
Synopsis
This is an attempt to strip away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the successful organization of the 1990s. Managers outside that specialism will be able to understand the pivotal role of marketing in the business-strategy process, while students should benefit from the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment.
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Marketing Strategy (Marketing Series: Practitioner)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Marketing Strategy (Marketing Series: Practitioner) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750617116
Quantité disponible : 2 disponible(s)
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Marketing Strategy (The Marketing Series : Practitioner)
Edité par
Butterworth-Heinemann, 1993
ISBN 10 : 075061711X
ISBN 13 : 9780750617116
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-F-009-02192
Quantité disponible : 1 disponible(s)
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Marketing Strategy (Marketing Series: Practitioner)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750617116
Quantité disponible : 2 disponible(s)
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Marketing Strategy (The Marketing Series : Practitioner)
Edité par
Butterworth-Heinemann, 1993
ISBN 10 : 075061711X
ISBN 13 : 9780750617116
Ancien ou d'occasion
Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Très bon. Ancien livre de bibliothèque avec équipements. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur G-466-520
Quantité disponible : 1 disponible(s)
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Marketing Strategy
Edité par
Butterworth-Heinemann NaN, 1993
ISBN 10 : 075061711X
ISBN 13 : 9780750617116
Ancien ou d'occasion
Couverture souple
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. Spuren von Feuchtigkeit / Nässe; Gebogener Buchrücken. The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy* devise a marketing strategy* implement a marketing strategyProviding a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. N° de réf. du vendeur 7932623b-ca4e-4437-a443-a1a8b20d8af7
Quantité disponible : 1 disponible(s)