Marketing Strategy - Couverture souple

Fifield, Paul

Couverture souple

ISBN 10 : 075061711X ISBN 13 : 9780750617116

Editeur : Butterworth-Heinemann Ltd, 1993

Synopsis

This is an attempt to strip away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the successful organization of the 1990s. Managers outside that specialism will be able to understand the pivotal role of marketing in the business-strategy process, while students should benefit from the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment.

Détails de l'édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 075061711X
• ISBN 13: 9780750617116
• Reliure: Broché
• Nombre de pages: 260
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible