This text presents a complete overview of the key issues and activities of the 1990s in product and brand management. Providing approaches and insights, the book should help managers handle products and brands more effectively and profitably in all business sectors. Key features of the book include: comprehensive coverage of all key strategy and implementation issues, designed to be used and applied in a practical context; coverage of all product groups - industrial, consumer and services; and concentration on job effectiveness and on improving product and profit performance. The book is aimed at all managers responsible for, or directly handling product-marketing issues and improving product performance. It also provides a source of information for new or aspiring product managers, or for marketing and/or business studies students.
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Paperback. Etat : Very Good. Profitable Product Management: Powerful Techniques for Improving Products and Maximizing Profits: Powerful Techniques for Improving Products and Performance and Maximizing Profits (Marketing S.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780750618885
Quantité disponible : 2 disponible(s)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780750618885
Quantité disponible : 2 disponible(s)